Libro.fm: Annual Membership
Introduce a new annual membership plan for our customers at Libro.fm
Role
Prinicipal Designer
Industry
Audiobooks
Duration
3 months
Overview
Libro.fm is a digital audiobook platform that allows users to buy audiobooks while directly supporting a local, independent bookstore of their choice
The Problem
Libro.fm only offers monthly memberships to customers, which create extra billing bureaucracy, limit cash flow, and don't give customers the annual option they're asking for.
The Goal
Customers can purchase an annual membership in any of the supported currencies.
Annual members must be able to cancel their annual memberships.
Customers can upgrade from any kind of monthly membership to an annual membership.
Customers can downgrade from an annual membership
All features/functionality must meet accessibility requirements.
Membership landing pages must be A/B tested for impact on overall membership conversion for non-members and annual membership conversion for non-members.
The Solution
Introduce an annual membership plan with upfront payment and credit delivery, and a year of member benefits, plus upgrade paths from a monthly plan.
Customers can upgrade from any kind of monthly membership to an annual membership.
Customers can downgrade from an annual membership
All features/functionality must meet accessibility requirements.