Enabling our partners to access actionable insights on their sales performance.
Role
UX/UI Designer
Industry
E-Commerce
Duration
1 year
Process Highlights
Discovery: Conducting discovery sessions with stakeholders.
Research & Interviews: Conducted research deep-dives and interviews to understand the activities and needs of different users.
Design & Validate: Developed design concepts and validated design with user tests for feedback and design refinements.
Design System: Created an enterprise design system for specific enterprise use cases while matching it to the Zalando brand and customer facing app.
Fail & Learn Fast
Sketching out concepts and ideas with stakeholders was the quickest and most efficient way to express an idea and reach consensus about a direction. Early concepts for zDirect went through many iterations and discussions about providing better insights for our partners.
Onboarding
All of Zalando's partners have actively requested a portal, such as zDirect, to give them access to their performance. However, given that our partners have never used such a portal - a proper step-by-step onboarding guide was needed to get them started to use the portal and fully leverage all of Zalando's services.
Design System
A design system for zDirect and other enterprise products within Zalando was created in an effort to move faster and allow Zalando to scale its business application efforts through re-use of existing capabilities and software. This would also allow product and engineering teams to focus on solution development as opposed to the recreation of screens and components, thereby vastly increasing efficiency.
